Nonprofits rely heavily on their audience to help spread their message and raise awareness about certain topics. However, in this day in age when the younger generation is all over various social media platforms, having that presence may enable your nonprofit to reach an audience you might not have reached before.
Do you need some tips on how to increase your social media presence?
- Post visual content so people can actually see what you are trying to do, especially when it comes to campaigns
- Instead of forcing a particular message onto people, try to engage in conversations with people
- Think about setting up a mobile app
- Post live updates if you have a big event going on
- Instagram Live
- Live tweet
- Facebook Live
- Showcase specific examples of how the funds are being used
- Come up with a specific hashtag that people will begin to notice and use
- Identify your target audience
- If you say you’re trying to convey your message to “everyone,” there is no focus
- Keep updated on trends that are going on
- If memes are spreading on Twitter, create your own meme!
- If it’s #NationalGivingDay, post a photo on your Instagram account
Here’s an example of a nonprofit organization, Make-A-Wish, that uses some of the suggestions above.
For 6-year-old Ateika, diagnosed with cancer, her heartfelt wish was simple and sweet: to be reunited with her mother and sister and Egypt after undergoing cancer treatments in the United States. #Fallisforfamily #familywishes @makeawishohkyin https://t.co/gzFIS6dpjl pic.twitter.com/NM3Y8tNcJv
— Make-A-Wish America (@MakeAWish) October 5, 2018
Wish kid Maddie from @mawtxla had her wish granted at #VidCon2018 when she got to meet her favorite YouTuber, @RosannaPansino 🎂 Check it out at https://t.co/3iEw52s38W & special thanks to Rosanna for being a great wish granter! ✨
— Make-A-Wish America (@MakeAWish) October 4, 2018
— Make-A-Wish America (@MakeAWish) October 3, 2018
View this post on Instagram
By the time Peter was 12, he had already faced 14 rounds of chemotherapy, 30 radiation treatments and two surgeries. But he still needed something in his fight against cancer: hope. He got that when his wish was granted in 2009. “Having things to be hopeful about changes your whole mindset about cancer, and that has a huge impact on patient outcomes,” said Peter. A wish like Peter’s helps a child replace fear with confidence, sadness with joy and anxiety with hope. What’s more, research shows that wishes can give kids the edge they need to battle their illnesses. This Childhood Cancer Awareness Month, help give children everything they need to fight their illnesses. Check out the link in bio to learn more! 🎗🎗
Wish kid Maddie from Make-A-Wish Texas Gulf Coast and Louisiana had her wish granted at #VidCon2018 when she got to meet her favorite YouTuber, Rosanna Pansino 🎂 Special thanks to Rosanna for giving Maddie some advanced tips and tricks to take her baking game to the next level!
Posted by Make-A-Wish America on Friday, October 5, 2018
Creating a social media presence is one of the cheapest things that your nonprofit can do, so trying to reach a larger audience may be able to help in the long run.
Do you have advice as to how nonprofits can increase their presence?