Are Journalists Connecting With Their Audience?

According to a Pew Research Center Survey, 20% of adults primarily use Facebook or Twitter to get their news.  Since those numbers are increasing, journalists realize that being active on Twitter and Facebook can help them in the long run.


Facebook Feed and Twitter Feed

Amanda Chin

However, is it merely enough that journalists are sharing their content, but not interacting with their audience? According to a study, 69% of newsroom editors say their posts on social media are used to promote content, not to connect with their audience.

                    ABC Newsroom
                    Amanda Chin

Furthermore, journalists tend to post links to their work on Facebook and Twitter. However, only 29% say they respond to Facebook comments and only 22% say they respond to tweets.

Before social media, the audience did not have the ability to engage in a two-way conversation. Now, journalism can foster a two-way conversation where new ideas can be shared between multiple people.

Let’s take a look at some journalists who engage with their audience.

Katy Tur – MSNBC Correspondent 


Ginger Zee – ABC Meteorologist

As you can see, whether it is through Twitter or Instagram, these two journalists are finding time out their day to show a bit more of their personality and share perspectives and photos that you might not see on on television. It allows the audience to get a glimpse into the daily lives of journalists. A few years ago, this would not have been possible.

Do you think it is problematic that journalists are not taking advantage of the conversation they could be having with their audience?

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