According to a Pew Research Center Survey, 20% of adults primarily use Facebook or Twitter to get their news. Since those numbers are increasing, journalists realize that being active on Twitter and Facebook can help them in the long run.
Facebook Feed and Twitter Feed Amanda Chin
However, is it merely enough that journalists are sharing their content, but not interacting with their audience? According to a study, 69% of newsroom editors say their posts on social media are used to promote content, not to connect with their audience.
ABC Newsroom Amanda Chin
Before social media, the audience did not have the ability to engage in a two-way conversation. Now, journalism can foster a two-way conversation where new ideas can be shared between multiple people.
Let’s take a look at some journalists who engage with their audience.
Katy Tur – MSNBC Correspondent
Ginger Zee – ABC Meteorologist
As you can see, whether it is through Twitter or Instagram, these two journalists are finding time out their day to show a bit more of their personality and share perspectives and photos that you might not see on on television. It allows the audience to get a glimpse into the daily lives of journalists. A few years ago, this would not have been possible.
Do you think it is problematic that journalists are not taking advantage of the conversation they could be having with their audience?